I hope that you are successful in starting with your blog and are well aware how to make it popular. That means that you have been blogging for quite a while and you have discovered many other important key factors of blogging.
Then you might also be knowing the significance of interlinking blog posts for much better SEO results and less bounce rate. Also, this interlinking blog articles will give a great user experience with quality content for reading in future.
In case you are not much aware of the full capability of interlinking blog posts, then this write-up will surely help you to understand and use interlinking for your readers as well as the search engines. Interlinking is also an important factor of your bucket of things to do before publishing blog posts.
Why is Interlinking of Blog Articles Important?
Interlink your new blog articles with older ones will help the search engine to go through and index your page very easily. If you have a big list of articles in your archive, then you may not get enough page views for your previous articles.
With the help of interlinking your previous posts, you can increase the chances that your older posts will get more page views. Interlinking blog articles improves the SEO results of your blog posts.
The primary benefits includes:
1. More page views: Interlinking helps to increase the number of page views only if the interlinked content is material.
2. Decrease bounce rate: Interlinking blog articles with relevant quality content reduces the bounce rate a lot.
3. Better indexing: linking your blog post with other relevant contents within your blog helps search engine bots to examine and index your article in a relevant way.
4. On page SEO benefit: it also provides a great help in on page Search engine optimization. The Google love contents with related interlinked articles. If you too try to give related and worthy links, there’s a greater chance that your content will get good ranking for the given search query.
5. Passes link juice: internal linking passes link juice from your one page to other night.
Google likes content with deep insights to any particular matter. So if you provide your posts with interlinked material older contents, the search engine and the readers will love the posts thereby increasing page view and better ranking.
Matt Cutts (head of the Google quality team) in an early video said that internal links are treated in a different way from external links, and if you aren’t doing any exaggeration that means you have more than 100 links on one page, then you don’t have to worry that you are violating google’s webmaster guidelines.
Along with Matt’s reply on YouTube, the other best way learn how to use internal links is to examine how Google and other big advanced sites are using internal links.
What do Bing and Google state on internal link building and do you chance to get a fine if you are using keyword anchor text for your internal links?
How is Google using internal links?
Recently Google posted a new blog post in its webmaster central blog, and I feel it’s a good example to use to understand how Google is using internal links. It is good to know because what they are doing on other blogs is not violating their rules, so it’s safe too.
As you can see there, they are using lots n lots of internal links and they are using keywords to a great extent for the anchor text as well. The page 19 internal links within text alone + the links in the menu + the links in the comments.
Should you “nofollow” internal links?
A link, whether it’s an external or internal link, is a signal that you trust that page and it is believed that it passes PageRank from your page to the page that is linked to it.
It was discovered over the years that at times you need to link to a particular page but:
- You aren’t sure about its trust.
- The links are beyond your control and opinion.
- You want to place a text link on your website without this to be considered as selling links. To cover this, some search engines like Google have come up with “nofollow” attribute.
When you add the “nofollow” in the link basically, you are telling search engines not to take into account the particular link as a ‘ vote of trust .’ You can read more about the utilization of the nofollow and some best practices here but it’d more relevant for external links.
You should nofollow an internal link when:
- It points to a page that is not available by search engines (Like pages following a login page)
- The link goes to a page that doesn’t matter (for example if you have a page for bibliography, you can nofollow the link since it is not anything you want to be made accessible in the search results)
- Tag pages – I usually nofollow all my tag pages as I want to give more value to the original pages and don’t need to rank my tag pages (it’s too difficult anyway to rank a tag page than a standard page).
Best practices for internal linking:
Here i summarized the best practices for interlinking of blog posts:
1. Add internal links only when it is beneficial for the reader experience.
2. You can join keywords in the anchor text without any puzzles, but it is always good practice to evade enhancements. In other words, though it is not restricted to not use non-keyword anchor text for internal links as well. Variety in both internal and external links is always advised.
3. You should not use more than 6-7 internal links per page (within the body text). This is not a guideline or a rule, but it’s just my suggestion.
4. Use the nofollow tag wisely (see section above)
5. Be careful that you don’t have any broken internal links as this is bad for SEO.
6. If you are not able to use keywords within a sentence for the internal links, You can easily include them as additional reading Like,
Tip: I recommend you to check out 15 Blogging Tips for Beginners.
7. As a general tip, you should make it sure that you want to rank much higher in search engines having a greater number of ‘internal links ‘ report in the section ‘traffic ‘ in Google webmaster tools.
To look out for the status of your internal link building( which pages have the most links, anchor text used and much more info) you have to make it sure that a total number of links on every page whether external or internal should not be more than 100.
Internal linking is important for SEO, but yet this is one such field that many webmasters fail to understand. If you follow the best guidelines given above, internal links can very easily benefit the website and make the user experience everything better and much more fun.
Happy users will stay on the web page for a larger time, and they will also visit more pages within the same site before they leave.
Consider internal links as a way out to build your web and don’t forget that you can anytime go back and upgrade an existing page of your site to add some internal links. This would help the users find more relevant content from your site.
Tip: The domain name and your web host also play an important role in SEO. Check out How domain name helps in SEO?
for more read this SEO Guide